Currently, Joachim Joseph B. C. Creus holds the position of Managing Director at JAB Forest BV, Vice Chairman & Chief Executive Officer for JAB Holding Co. SARL and President & Director at Krispy Kreme Holdings, Inc. Mr. Creus is also on the board of 13 other companies.

He previously was President & Director at Panera Brands, Inc. and Tax Director at Siemens AG.

Mr. Creus received a graduate degree from Vienna University of Economics & Business and an undergraduate degree from Katholieke Universiteit Leuven.