José María González Lorda founded Dasein. Currently, he is Chief Executive Officer at this company.
He is also on the board of Compañía Industrial de Parras SA, Grupo Rotoplas SA de CV and Macma SA de CV.
In the past he occupied the position of Chief Executive Officer at Unilever de México SA de CV, Chief Executive Officer for Black & Decker SA de CV and Brand Manager at Procter & Gamble de Mexico SA.
He received an undergraduate degree from Instituto Tecnológico y de Estudios Superiores de Monterrey.