Founder of Patriksson Communication Ltd., Association of Swedish Fashion Brands and Whyred AB, Lena Margareta Patriksson Keller holds the position of Chairman for Association of Swedish Fashion Brands and Chairman & Chief Executive Officer of Patriksson Communication AB.

She is also on the board of 10 other companies.

In her past career she held the position of Director & Partner at Patriksson Communication Ltd., Manager-Global Communications at J. Lindeberg AB and Director at Whyred AB.

She received an undergraduate degree from American University of London and an undergraduate degree from Parsons The New School for Design.