Michael Himmelfarb

Mercury Partners Management LLC (Mercury Partners) is a venture capital subsidiary of Threshold Ventures Inc. founded in 2005 by Dan Watkins and Blair Garrou. The firm is headquartered in Houston, Texas.

makeena, Inc. develops a location-enabled web and mobile application that automates loyalty tracking, rewards, and redemption for healthy products. The company was founded by Karen Frame and David Farber and is headquartered in Boulder, CO.

Zollo Social Shopping Ltd. develops a mobile based shopping list platform. It offers OurCart, a shopping application that shows the best prices for the items on user’s shopping list, and places to get the best value for entire cart. The company was founded by Alex Leizerowich, Avi Haletz Sufrin, and Daniel Rejzner in 2011 and is headquartered in Tel Aviv, Israel.

Wiser Solutions, Inc. provides price intelligence and competitor monitoring solutions. It provides dynamic pricing, retail auditing, map monitoring, and seller intelligence services. The company was founded by Raaid Hossain, Roey Brecher and Arie Shpanya in 2012 and is headquartered in San Mateo, CA.

Terra Lycos SA provides internet access and software services. These include search engines, on-line advertising, web design, hosting, audit, rationalization, and maintenance services. The company is headquartered in Barcelona, Spain.