Paul Norman

Atlas FRM LLC (Atlas FRM) is a private equity firm founded in 2002 by Andrew Bursky and Tim Fazio. The firm is headquartered in Greenwich, Connecticut.

Founded in 1924, Kellogg Company of Great Britain Ltd. is a subsidiary of Kellogg Co. that specializes in the manufacturing and sale of cereal food products. The private company is based in Salford, UK.

Kellogg USA LLC manufactures and markets ready-to-eat cereals and cookies, crackers, pastries, cereal bars and frozen waffles. The company is headquartered in Battle Creek, MI.

Grocery Manufacturers Association (GMA) is an American company that manages food, beverage, household, and personal care products for companies worldwide. The non-profit company is based in Washington. The company focuses on health and wellness, particularly reducing childhood obesity by being transparent with food labels and educating youth about their relationship with food. GMA Brands provides expert reviews on meal brands and comparison articles to help consumers make informed buying decisions. Geoff Freeman has been the CEO of the company since 2018.

Part of Kellogg Co., Kelloggs Europe Co. Ltd. is an Irish company that produces and markets cereals.

Kellogg Canada, Inc. produces cereal and convenience foods which include cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts, and ice cream cones. Its brands include Corn Flakes, Special K, Raisin Bran, Froot Loops, Rice Krispies, Corn Pops, VECTOR, Nutri-Grain, Eggo, and Pop-Tarts. The company is headquartered in Mississauga, Canada.