Andrew McCaskill
Geen lopende functies
Profiel
Andrew McCaskill worked as a Senior Vice President of Corporate Communications at Nielsen NV and as a Vice President at William Mills Agency from 2006 to 2013.
He received his undergraduate degree from Morehouse College and his MBA from Goizueta Business School-Emory.
Eerdere bekende functies van Andrew McCaskill
Bedrijven | Functie | Einde |
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Nielsen NV
Nielsen NV Miscellaneous Commercial ServicesCommercial Services Nielsen NV is a global performance management company. It provides clients with a comprehensive understanding of consumers and consumer behavior. It delivers critical media and marketing information, analytics and manufacturer and retailer expertise marketing consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company operates its business through two reporting segments: What Consumers Buy and What Consumers Watch & listen. The What Consumers Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a broad range of analytics. Its Buy products and services enables clients to better manage their brands, uncover new sources of demand, launch and grow new products, analyze their sales, improve their marketing mix and establish more effective consumer relationships. The What Consumers Watch and listen segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. It provides radio audience measurement services such as information on consumers lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. The company was formerly known as Nielsen Holdings NV. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY. | Public Communications Contact | - |
William Mills Agency
William Mills Agency Miscellaneous Commercial ServicesCommercial Services William Mills Agency provides public relations and marketing communications services. It offers consulting, communications planning, marketing, and media relations services to the clients in financial services industries. The company was founded in 1977 by William E. Mills Jr., and is headquartered in Atlanta, GA. | Corporate Officer/Principal | - |
Opleiding van Andrew McCaskill
Morehouse College | Undergraduate Degree |
Goizueta Business School-Emory | Masters Business Admin |
Ervaring
Beklede functies
Actief
Inactief
Beursgenoteerde bedrijven
Bedrijven in privébezit
Verwante bedrijven
Bedrijven in privébezit | 2 |
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Nielsen NV
Nielsen NV Miscellaneous Commercial ServicesCommercial Services Nielsen NV is a global performance management company. It provides clients with a comprehensive understanding of consumers and consumer behavior. It delivers critical media and marketing information, analytics and manufacturer and retailer expertise marketing consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company operates its business through two reporting segments: What Consumers Buy and What Consumers Watch & listen. The What Consumers Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a broad range of analytics. Its Buy products and services enables clients to better manage their brands, uncover new sources of demand, launch and grow new products, analyze their sales, improve their marketing mix and establish more effective consumer relationships. The What Consumers Watch and listen segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. It provides radio audience measurement services such as information on consumers lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. The company was formerly known as Nielsen Holdings NV. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY. | Commercial Services |
William Mills Agency
William Mills Agency Miscellaneous Commercial ServicesCommercial Services William Mills Agency provides public relations and marketing communications services. It offers consulting, communications planning, marketing, and media relations services to the clients in financial services industries. The company was founded in 1977 by William E. Mills Jr., and is headquartered in Atlanta, GA. | Commercial Services |