David Aaker

Dr. David Aaker is a Principal at Venture Strategy Group and a Professor Emeritus at University of California, Berkeley.
Dr. Aaker provides thought leadership, model development and strategic-level advice on client engagements at Prophet where he is Vice Chairman.
He is also Professor Emeritus at the Haas School of Business, University of California, Berkeley.
Dr. Aaker is a recognized authority on brand equity and brand strategy, and was a winner of the 1996 Paul D.
Converse Award for outstanding contributions to the development of the science of marketing.
He has published more than 90 articles and 11 books including Managing Brand Equity (translated into seven languages), Developing Business Strategies (translated into five languages), Building Strong Brands, and his most recent book, Brand Leadership (translated into eleven languages).
One of the most quoted authors in marketing; Dr. Aaker has won awards for the best article in the California Management Review and the Journal of Marketing.
He has been an active consultant and speaker in the US, Europe, South America, and Japan, and he is on the Board of Directors of California Casualty Insurance Company.
Dr. Aaker received his BS from MIT and his MS/Ph.D.
from Stanford University.