Martin Ho

The American Psychological Association (APA) is a scientific and professional organization that represents psychologists. The non-profit company is based in Washington and has subsidiaries in the United States. APA educates the public about psychology, behavioral science, and mental health. It promotes psychological science and practice, fosters the education and training of psychological scientists, practitioners, and educators. APA advocates for psychological knowledge and practice to inform public policy and champions the application of psychology to promote human rights, health, well-being, and dignity. Arthur C. Evans has been the CEO of the American company since 2017.

User Centric, Inc. engages in the provision of user experience research and design solutions. It offers user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, service design, personas, and ethnography. The company was founded by Gavin S. Lew and Robert M. Schumacher in 1999 and is headquartered in Oakbrook Terrace, IL.