Michael White

Part of Prescient Healthcare Group Ltd., Strategic North Ltd. is a healthcare market research and strategy consultancy based in Hale, UK. We partner with a wide range of pharmaceutical companies to help them better understand how their customers make decisions – to unlock the full potential of their brands. Our team of research and brand strategy consultants specializes in healthcare internationally. By applying our unique combination of a deep understanding of customer behavior and decision making with our strategic thinking, we aim to drive sustainable brand growth. The British company was founded in 2010 by Steve Padgett, Michael White, Debbie Allman, David Coleiro. Steve Padgett has been the CEO since 2010. Strategic North was acquired by Prescient Healthcare Group Ltd. on March 02, 2022.