Nicholas Theakstone

Part of WPP Plc, Mediahead Communications Ltd. is a PR agency founded in 1993. The company is based in London, UK. Mediahead Communications is an award-winning agency that specializes in raising the profile of various companies, including an abrasives manufacturer. In a recent discussion, the team at Mediahead Communications talked about how PR has evolved over time.

Part of WPP Plc, GroupM UK Ltd. is a holding company. The company is based in London, UK. Founded in 2003, GroupM operates as a holding company.

Part of WPP Plc, Groupm UK Digital Ltd. is a software development company. The company is based in London, UK. Groupm UK Digital was founded in 1985.

Part of WPP Plc, Finecast Ltd. is a leader in addressable TV based in London, UK. Finecast conducted research with System1 to reveal the link between emotional response to ads and potential business effects. The British company was successful in boosting brand appeal among younger consumers for Lacoste by finding the trendsetting audience and delivering ads to them through advanced TV platforms. Chris Keenan, who has over 20 years of experience in digital media, leads the development of addressable TV advertising product solutions, partnerships with key broadcasters, data providers, and technology platforms, and the execution of the overarching market expansion strategy. Founded in 2017, the company specializes in creative messaging optimization within addressable media to help brands increase campaign effectiveness.