Rob Vail

Rob is a seasoned business manager, senior officer and consultant specializing in marketing and advertising.
His positions and clients have been in automotive, consumer packaged goods, fast service food retail, apparel, cosmetics, governmental policy and political marketing.
For the past four years he has concentrated on a consulting assignment with DDB Advertising, assisting them in their award of the U.S.
Army, $4 billion marketing account.
For the past seven years Rob has done the advertising, media planning and placement for over 50 political campaigns.
These political campaigns had an 87% success rate in state representative, state senate, U.S.
House and U.S.
Senate campaigns in Illinois, Michigan and Texas.
During his career Rob has faced a lot of challenging assignments which included the development and launch of McKids apparel, the integration of Hot Wheels into new channels of distribution for Mattel, as well as their launch of the Richard Petty Team NASCAR sponsorship.
He was a partner in the retail launch of 18 automotive lubricants under the Slick 50 brand, as well as Splitfire spark plugs.
Both of these automotive brands were acquired by larger companies in the category.
Rob is a retired Colonel in the U.S.
Army Reserve with 31 years of service.