Sam Soni

Victory Live, Inc. was founded in 2021 by Sam Soni, who has been the CEO since then. The American company provides yield management services, which include helping partners build a manifest to maximize the return on their inventory, using multiple products and platforms to sell and distribute inventory, and implementing the right allocation strategy. Victory Live also offers data and analytics tools, dynamic pricing, event management, travel and destination management, and customized partnerships to meet the unique goals and priorities of each partner. The private company's leadership team has pioneered many of the current ticketing and packaging models for live events, and in 2023, Victory Live acquired and integrated three recognized service providers to offer an end-to-end solution for ticket sellers.