Thomas Mayer

MIFA Mitteldeutsche Fahrradwerke AG engages in the manufacture and sale of bicycles and bicycle parts. it operates through the following segments: Classic Bicycles, Electric Bikes (E-bikes), and Aftersales Services. The Classic Bicycles segment comprises comfort bikes such as city and trekking bikes, dutch and touring bikes, children and young people's bikes as well as folding and foldable bikes; and sports bikes such as mountain bikes, racing bikes, and fitness bikes. The E-Bikes segment are bicycles with electric motors as drives such as pedelecs (pedal electric cycles). The Aftersales Services segment augments and supports the core business through establishing stronger customer loyalty. The company was founded by Emil Schuetze and Emil Hesse in 1907 and is headquartered in Sangerhausen, Germany.