Helena Kaylin

Mindd, Inc. is a direct-to-consumer bra company that focuses on serving the D+ woman. The company is based in Los Angeles, CA and was founded in 2020 by Helena Kaylin, who has been the CEO since then. Kaylin created Mindd to address the under-serving of the D+ woman in the bra industry, developing a patent-pending technology called Minddtech™ that addresses the key pain points of this demographic. Mindd is a partner of Victoria's Secret and is featured on their "brands we love" platform. All Mindd bras are wire-free and designed for comfort, support, and beauty. The company was founded by Helena Kaylin, who has over two decades of experience in executive roles at companies such as Victoria's Secret, Lululemon, Under Armour, and Calvin Klein.