James Brennan

100.co is an AI-powered product innovation platform that is disrupting the consumer packaged goods market. The company is based in Miami, FL and has subsidiaries in the United States. With insights from digital-first consumers and direct-to-consumer e-commerce distribution, 100.co is reinventing the product development process that legacy CPG brands have relied on for decades. The American company's proprietary AI platform, Claire™, uses artificial intelligence, machine learning, and big data to predict product needs and market fit, reduce risk, and influence product attributes. 100.co enables purpose-driven products to be co-created with the world's most influential founders. The company was founded in 2021 by Kim Reed Perell and James Brennan, and Kim Reed Perell has been the CEO since 2021.