Peter Schmid

WMF AG manufactures tableware kitchenware products for end consumers and fully automated professional coffee machines for commercial use. It operates through the following business units: WMF Retail, Consumer Goods, Consumer Electric, Professional Hotel Equipment, and Coffee Machines. The WMF Retail business markets domestic goods for the kitchen and home from the Group brands WMF, alfi, Auerhahn, Kaiser and Silit. The Consumer goods business unit covers domestic goods for the kitchen and home produced by WMF and procured from third parties via specialist trade. The Consumer Electric segment trades in all electrical products for private households marketed under the WMF brand. The Coffee machine business unit comprises the development, production and distribution of fully automated coffee machines fro the catering and hotel industries, restaurant chains and offices. The Professional Hotel Equipment segment stands for high-quality cutlery and table and serving ware for the upmarket hotel and catering industries. The company was founded in 1880 and is headquartered in Geislingen, Germany.