Alexander Pettersson

Cherry AB engages in the provision of gaming, entertainment, and media services. It operates through the following segments: Online Gaming, Game Development, Online Marketing, Gaming Technology, Restaurant Casino, and Group-wide and Development Projects. The Online Gaming segment offers casino, sports betting and lotteries online. The Game Development segment develops and launches modern versions of classic table games, and bingo. The Online Marketing segment deals with performance-based marketing and creation of customer contacts on the internet. The Gaming Technology segment includes B2B technology company that offers innovative products and services to gaming operators, collaboration partners, and others in the gaming industry. The Restaurant Casino segment consists of traditional land-based casino games, conducted in Swedish restaurants, nightclubs and hotels. The Group-wide and Development Projects segment focuses on creating new products and services to support Cherry’s business concept, and growth and development strategy. The company was founded by Bill Lindwall and Rolf Kay Gerhard Lundström in 1963 and is headquartered in Stockholm, Sweden.