Christof König

crealytics GmbH develops and markets pay-per-click advertising and campaign management solutions. The firm focuses on digital marketing strategies and processes, with the use of campaign management, bid management, and tracking and reporting tools. It offers its technology under the Camato brand, which allows users to structure campaigns, create suitable advertisements, link landing pages, and optimize bidding. It provides solutions to clients in the fashion, cosmetics, car accessories, online pharmacies, and electronics sectors. The company was founded by Andreas Reiffen and Christof König in 2008 and is headquartered in Passau, Germany.