Jim Robichau

Virgin Money USA, a financial services company owned by the Virgin Group and founded by Sir Richard Branson, announced today that it has selected ClickSquared as its interactive relationship marketing partner. The multi-channel marketing program developed by ClickSquared will enable Virgin Money to expand its email channel and deliver highly personalized communications to its prospect and customer base on an as-needed basis. By creating stronger customer relationships Virgin Money's USA goal is to ultimately increase customer loyalty and retention. Virgin Money is a pioneer in the social lending space (loans between relatives and friends) and recently entered the mortgage industry as a processor and lender of wholesale and retail mortgages. Virgin Money USA began as CircleLending in 2001 and was purchased by the Virgin Group in 2007. The company has originated more than $400M in social loan volume and has exceeded growth targets for its new mortgage business.