Lou Ashton

Vivobarefoot Ltd. was founded in 1997 and is based in Farringdon, UK. The British company produces footwear that makes feet stronger by using wide, thin, and flexible design principles that allow feet to do their natural thing. All footwear is produced using sustainably sourced natural, bio, and recycled materials. Vivobarefoot aims to protect the planet and launched the Revivo program in 2020, which sees worn and returned footwear revived and reconditioned, keeping shoes on feet and away from landfill. The private company also launched the Livebarefoot Foundation, an in-house impact hub, catalyzing research, advocacy, and enterprise-based solutions for environmental and social problems. Vivobarefoot offers a comprehensive range of barefoot shoes for men, women, and kids, including hiking boots, trail runners, and walking shoes. The company's footwear is wide, thin, and flexible, allowing for natural movement, strength, flexibility, and balance.