Scott Baitinger

Fwr LLC, operating as Verlo Mattress Co., is an American company established in 1958 specializing in custom, locally handcrafted mattresses and sleep products designed for personalized comfort and long-term durability. Verlo offers a broad product range including custom mattresses (foam, hybrid, innerspring) across multiple collections, adjustable bases with advanced features, foundations, bedding, pillows, chairs, and sleep accessories. The company's mattresses incorporate eco-conscious materials such as CertiPUR-certified foams, natural latex, specialty fibers, gel memory foam, and individually wrapped coils, emphasizing pressure relief, temperature regulation, and motion separation tailored to various sleep positions. The company provides a lifetime comfort guarantee with free in-home comfort adjustments, direct-to-consumer pricing, local craftsmanship, flexible financing options, active customer support, educational resources, and a risk-free trial period on select mattresses. Verlo also offers sustainability and hypoallergenic bedding options, including organic and bamboo materials, with warranties ranging from 12 to 15 years and a lifetime guarantee. The company was founded by Dale Williams, Guy Day. The CEO is Chris Nolte.