Edoardo Lecaldano

SercoNet is a privately funded company focused on being the driver in embedded, service oriented home networking systems. The convenience of mobility and its low cost has firmly established wireless as the choice of consumers and businesses alike. However, to be truly useful, wireless must be able to reach everywhere in a building, reliably and at full speed. Wi-Fi and cell services often fail to provide consistent access throughout the entire structure, due to a variety of reasons distance, walls, or other physical barriers, as well as interference from an array of sources, inside and outside of buildings. SercoNet believes that without reliable and economical broadband distribution around the home and office, VoIP, interactive gaming, and IP TV just can't happen. With SercoNet's 'no new wires' home networking solutions that extend wireless product coverage and multi-line VoIP to every corner of the home, you can turn frustrated consumers into new revenue streams. SercoNet has developed WirePlus technology to overcome the barriers to in-building wireless reception. WirePlus is a patented and innovative approach that seamlessly combines the convenience of wireless access to each room with wired distribution between rooms. By providing wireless access in locations that are physically removed from the broadband gateway or isolated from a cellular signal, WirePlus provides full coverage everywhere for broadband, voice, video, and gaming at full rated speed and very low latencies. WirePlus devices have been tested at telephone companies and equipment vendors worldwide. A portfolio of 30 granted patents protects the WirePlus technology family. Founded by Yehuda Binder in 1998, SercoNet is ventured backed and headquartered in Longview, Texas.

Alice Ventures SRL (AV) is the Milan office of an independent multinational venture capital investment firm established in 1999. AV is based in Italy with a branch office in Israel and a representative office in Great Britain. The firm's investors include major Italian financial institutions, insurance companies and corporations. AV advises the technology venture capital seed fund Alice Lab.