James Scott

Operates as an investment holding company with interest in distributing construction equipment and providing media and broadcasting services

Supplies general construction equipment

Wholesales and rents construction equipment

Operates as a software company that engages in the development and commercialization of data analytics, marketing and advertising services

Provides media and broadcasting services

Engages in falsework, formwork, scaffolding, screens and related material for hire and sales activities in the building construction market

Provides IT professional services

Provides AI and automation services

Founded in 1999, Merchantwise Pty Ltd. is a brand licensing and merchandising agency that develops and manages licensed brand partnerships and retail programs across sectors such as gaming, children’s entertainment, film and TV, music, iconic legends, and lifestyle. The private company is based in St. Kilda, Australia. The Australian company ’ s portfolio includes collaborations with brands like Minecraft, Doom, Sonic the Hedgehog, Peppa Pig, Monopoly, Godzilla, Shaun the Sheep, and official team merchandise for the 2024 Olympic Games. Merchantwise provides services including brand and consumer insights, licensing and retail strategy, partnership management, creative product development, marketing, royalty administration, trademark registration, and contract compliance. The company creates merchandise and brand extensions that combine physical products with digital and live entertainment experiences, such as augmented reality retail events and exclusive fashion collaborations related to gaming franchises. Merchantwise offers licensed products including apparel, accessories, stationery, homewares, and themed retail experiences, and operates with strict compliance to Australian privacy laws and legal standards.