Kevin Lucas

Part of Forrester Research, Inc., Forrester Research Ltd. is a British market research company that helps organizations exceed customer demands and excel with technology. Founded in 1997, the company is based in London, UK. Forrester provides tools and guidance to fuel personalized experiences that convert, empowering business and technology leaders to put the customer at the center of everything they do. The company helps organizations drive consistent B2B sales results and deliver scalable growth by giving leaders the confidence to put bold into action. Forrester's forward-looking insights and objective advice on the market, buyers, and competitors help businesses become customer-obsessed organizations.