Murray McCallum

Freshmax Pty Ltd. engages in the production and distribution of fresh fruits and vegetables. It offers growing plants, ripening fruits, pre-pack, quality control, distribution and logistics, and marketing services. The firm also supplies apples, pears, citrus fruits, melons, stone fruits, avocados, berry fruits, subtropicals, kiwifruits, bananas, and glasshouse products. The company was founded by David Smith in 1995 and is headquartered in Derrimut, Australia.

Freshmax NZ Ltd. engages in the wholesale of fresh produce products. It offers growing, packing, ripening, fumigation, and quality control. The company was founded by David Smith and John Scott in 1995 and is headquartered in Auckland, New Zealand.

Part of BayWa AG, BerryCo NZ Ltd. is a company that produces blueberry products. BerryCo NZ Ltd. is based in Tauranga, New Zealand. BerryCo NZ was acquired by Freshmax NZ Ltd. on September 30, 2021. Alice Moore has been the CEO of the New Zealander company since 2021.