Paul Beaney

Guitar Xperts is a team of passionate music, all playing an instrument, all united around the idea of quality, proximity and contact with customers. The idea of Guitar Xperts has come to the meeting of two wills to undertake to create a company around common values in passion music. Guillaume Verdonck and Jean-Michel Ledru gathered from very different universes around this project. William, 29 years, ten years of professional experience in music as a vendor and then store manager at Lille. Besides in-depth knowledge of all products, Guillaume is a 'trainer' of outstanding guitars. Jean-Michel, 46 years, ten years of business management in food and agribusiness in South Africa and France (DG Amarine of restaurants for group Agape Restoration) preceded by experiences of leadership and HR Training in England, operations management in Germany and restaurant management in France for Burger King. Its approach is to create a link, contact and conviviality with its customers, both in stores and on the website at a price competitive with benefits of the highest quality. It does not want low price and low quality or high quality and high prices, but the best of both worlds. The firm's goal is not to move cartons from B to C. It wants a profitable and prosperous on the basis of a strong ethics with all its stakeholders, its customers, employees, suppliers, and its financial partners.