Lucilene Silva Prado

Manufactures and markets beauty, hygiene and personal care products

Manufactures and distributes cosmetics & personal care products

Functions as a College/University

Operates as a civil and non-profit association of personal hygiene, perfumes & cosmetics industry

The private company is located in Brazil. It connects businesses that sell products and services through independent entrepreneurs directly to end consumers, fostering ethical, professional, and credible conduct within the sector. ABEVD’s mission centers on promoting and developing the direct sales channel by encouraging ethical relationships among companies, sales forces, and consumers. It offers member companies a credibility seal, access to strategic market intelligence, sector performance data, and advocacy on regulatory and taxation matters. Membership involves a rigorous evaluation process to ensure compliance with ABEVD’s code of ethics and commercial standards. The association provides resources such as courses, campaigns, mentorship programs, and organizes events to support business growth and professional development. It facilitates partnerships with market brands, consultants, and service providers, offering networking opportunities and benefits. Internationally, ABEVD is affiliated with the World Federation of Direct Selling Associations (WFDSA) and adheres to ethical codes. The association maintains governance structures and is committed to data privacy and security, operating in compliance with Brazil’s General Data Protection Law (LGPD). Associação Brasileira de Empresas de Vendas Diretas (ABEVD) is a nonprofit Brazilian association founded in 1980 that represents and supports companies engaged in direct sales across sectors such as cosmetics, nutrition, household goods, and clothing. The CEO of the Brazilian company is Lucilene Silva Prado.