Scott Foster

Founded in 1999 by Cal Lai as a means to make it easier for retailers and product suppliers to sell online, the Sitoa solution was based on providing an easy-to-use and comprehensive platform to expand product offerings and take advantage of fast-moving market opportunities. Starting with one online retail partner - Sears.com - and a single product partner - Northgate Computers, Inc. - the Sitoa Network has grown to include many of the world's top online retailers and over 1000 name brand and boutique product partners. Sitoa connects its extensive network of product partners and online retailers to provide exciting new product categories and market opportunities. Its technology base offers a single, unified source for product information, orders and logistics. And, its expert merchandising team works to help expand markets and develop successful promotion partnerships that will create velocity in its partner's online channels. Its mission is to create strategic power channels for its network partners, with marketing support and a platform toolkit that creates a disproportional selling advantage for its partner.